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Thrill-seeking in St. Moritz
By JASMINE MIR
St. Moritz by night
St. Moritz by night.
International horseracing on a frozen lake in St. Moritz
International horseracing on a frozen lake in St. Moritz.
The Badrutt’s Palace Hotel
The Badrutt’s Palace Hotel.
St. Moritz Address Book

Lodging 
Badrutt’s Palace Hotel, Via Serlas, 27; 837.11.00. $681 – $7,049 per night.
Kulm Hotel, Via Veglia, 18; 836.80.00. $729 – $3,646 per night.
The Suvretta House, Via Chasellas, 1; 836.36.36.
$729 – $1,458 per night.

Nightlife
The Devil’s Place, Via Dim Lej, 6; 836.60.60.

Shopping
Jet Set, Via Maistra, 23; 839.81.47.
Rebecca, Palace Galerie; 833.00.06.
Dolce & Gabbana, Via dal Vout, 4; 832.18.80.
Van Cleef & Arpels,Via Serlas, 22; 837.29.20.

There are ski enthusiasts who head to Aspen, Vail and Jackson Hole every year around this time. And then there are those for whom nothing less than the Alpine terrain will do. Offering fresh powder for the avid skier at any level and an unrivaled winter social scene, St. Moritz has for decades drawn the world’s leading families, and this season will be no different. Truth be told, there was a period wedged somewhere between the era of Jackie Kennedy, Brigitte Bardot and the Aga Khan and today’s Hollywood heavyweights and young British royals when some forecasted that the town nestled into the Southern Alps was losing its luster. With loving restorations of St. Moritz’s splendid Belle Époque hotels and the burgeoning cutting-edge fashion scene of the last few years, naysayers have been disproved – and how!

Although St. Moritz’s primary attraction remains world-class skiing, particularly the uniquely challenging trails off the well-worn runs ideal for skilled thrill-seekers, off-the-slopes activities abound. Visitors settling in for the winter season make sure to remain in St. Moritz for the prestigious Cartier Polo on Snow tournament held this year from January 27 - 30. A captivating display of athleticism and competition, the tournament matches four high-scoring teams from around the world to display their best sportsmanship in the hopes of snagging the coveted prize on the frozen St. Moritz Lake. And those able to tear their eyes off the on-lake action to take part in the equally thrilling social sports that accompany the matches will understand how St. Moritz gives new meaning to the Southern Alps’ “champagne climate.” The dazzling baubles adorning recent attendees such as Donatella Versace, Elizabeth Hurley and Catherine Zeta-Jones rivaled the lake’s ice in eye-catching splendor.

St. Moritz’s all-out glamour and high style can be seen on and off the snow, but nowhere more prominently than at the legendary Badrutt’s Palace Hotel. Formal to the hilt, the hotel offers its guests a haven of civilized living and every imaginable amenity. Children who are unruly or otherwise unschooled in the art of eating delicacies with the correct utensil are promptly enrolled in the hotel’s etiquette course. Lessons come in handy when dining at the hotel’s world-renowned Le Restaurant where formal dress and impeccable table manners are not only de rigueur, they are strictly enforced.

But not everything at the hotel is an exercise in formality. Badrutt’s Palace is also home to the uberhip nightspot, The King’s Club, where grande dames and supermodels alike hold court over all the eager gentlemen ordering bubbly for the ladies’ drinking pleasure. Rivaling The King’s Club in velvet-rope glamour is The Dracula Club, which despite its name is decidedly not for the undead. The young, beautiful and lively flock to the discotheque, especially on Friday and Saturday nights. In-the-know night crawlers’ evenings out invariably begin at The Devil’s Place, the meeting spot whose claim to fame – other than being the hippest bar in town – is the 2,500-long list of whiskies on offer.

For travelers looking for more understated but no less luxurious accommodations than the Badrutt’s Palace, The Suvretta House, discreetly tucked away at the Chasselas plateau between St. Moritz and Sils, offers a castlelike haven. Close enough to the slopes and the social center of St. Moritz, the hotel is for many the perfect home away from home to thaw out frozen toes and luxuriate in the natural surroundings. Avid sportsmen often elect to enjoy The Kulm Hotel’s location a stone’s throw from the Corviglia ski lifts. For the daring, the hotel also arranges sporting adventures in curling, tobogganing, heli-skiing and skijoring.

But one cannot live on sport alone – even in St. Moritz. Not unlike its shopping, St. Moritz is itself where old-world luxury and new-world glamour meet. Luxury fashion and jewelry shops are conveniently located mere steps away from the central hotels, making it a cinch to pick up a little dazzling something to show off in the evening. The European fashion heavyweights Dolce & Gabbana, Versace, Gucci, Armani, Hermès, Prada and Pucci are all accessible for men and women looking for a high-end shopping excursion. And the finishing touches to any soigné look can readily be snapped up from Van Cleef & Arpels, Cartier and Rebecca, a local jewelry store specializing in estate and one-of-a-kind stunners. Women of a more avant-garde ilk shop at Kirna Zabete for their Balenciaga and Chloé. And absolutely everyone goes to Jet Set for hand-selected European looks from up-and-coming designers and favorite brands. A veritable fashion empire, Jet Set has a fashion store, a ski shop and even a children’s store for adorable miniature looks. Despite its fantastic selection of Christian Louboutin shoes and Missoni sweaters, Jet Set’s most popular items are, unsurprisingly, from its own ski line. Devotees range from Russian President Vladimir Putin to Elle MacPherson; and, according to owner Juli Sweet, when the Sultan of Brunei cannot make it in to the shop himself, he sends a jet to pick up his favorite pieces from the collection. Jet set, indeed!
Jasmine Mir is a writer and editor living in New York City.
Photo credit: St. Moritz by night: Christian Perret
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