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ENTERTAINING WITH PANACHE
Charles Masson at La Grenouille
Glorious, fragrant and extravagant floral displays.
By Mary Alice Kellogg   

Charles Masson at La Grenouille.

Masson’s signature is his ability to create environments that involve the senses.
New York’s elegant eatery La Grenouille, affectionately known as “the frog pond,” has been a chic success from its opening 43 years ago. With unwavering excellence in cuisine, having hosted every U.S. President and dignitary – not to mention every celeb and socialite worth their sel de mer – since the beginning, the restaurant is equally famous for its glorious, fragrant and extravagant floral displays.

Here Renaissance man Charles Masson, son of the founder and an accomplished painter, brings an artist’s eye to everything he touches. His creative ideas for bouquets and tablescapes are much in demand, and what better time than the holiday season for fresh entertaining and decorating ideas? Masson will be lecturing at FlowerSchool New York, where master florists teach the art and aesthetic of flower arranging. One of the settings for his classes will be La Grenouille, as Masson shows students how to create festive winter tables and to take a new approach to holiday entertaining.

“When we look at holiday trends over the years, so much has been quantity over quality, people trying too hard to be over the top,” Masson says. “More is not more and tends to amount to impersonal clichés. It’s like you’re not writing a poem, but a 1,200-page volume. Worse, you lose the joy of the process.

“Creating something beautiful and unique starts with using those objects you hold dear and creatively ‘styling’ them for the occasion,” says Masson. “They may be inherited treasures or traditional ornaments gathered over time, but the key is that they belong to you, your family. The object – like the flower – must speak to you.”

Masson’s signature is his ability to create environments that involve the senses – sight, smell, touch. With that in mind, he advises thinking of your table as a still life that reflects the season as well as your own tastes. A favorite focal point for a Charles Masson table setting is a stack of books with a candlestick on top. “Candlesticks are wonderful elements on a table, even without candles. Think of displaying several of your most unique tree ornaments on candlesticks of different styles and heights, and using low votives for light.”

Flowers, of course, are an important part of the story. Eschew the ubiquitous poinsettia in favor of amaryllis, jasmine (which Masson uses to evoke holiday memories of the South of France and Morocco), tuberoses and other nontraditional fragrant blooms. “Capture the season spontaneously, and let the season be your guide,” says Masson. For the holidays, that means using clementines, pomegranates, cloves, cinnamon, vanilla beans, oranges, citrus fruits, chestnuts and kumquats. All these – plus meaningful bibelots, flowers, herbs, vegetables and spices – provide a structure to “create a story using your own eye, taste, color and composition as a guide.

“When we talk about flowers, it’s all about capturing a moment and a time of the year,” he says. “Decorating is like a menu – one page is classic, the other captures the season. Extravagant bouquets are fine in some places, but so are tiny, single-stem arrangements. Try extravagant bouquets of fully open, ready-to-explode roses, fully open ranunculus, or mixed anemones that open up as soon as the room becomes warm. The flowers should not be tight, but developed, open and loose. Not arranged.” Be sure not to place the flowers too close to open candles – they will burn or wilt, cautions Masson. The feeling of the table should not be “flowers-as-an-afterthought squeezed into an austere table setting,” he says.

Masson believes that the glow of the holidays is enhanced with candlelight to bring the warmth indoors, and that the objects you have on the table are as important as the flowers and food. “You don’t have to do the easy or expected if you are sensitive to those things around you. A decanter of red wine with a candle behind it – use what you have in the house.”

A typical holiday Masson tablescape might go something like this: Wrap small bundles of wet moss or oasis in tree bark and tie with raffia or satin ribbon. Insert a stem of mimosa or narcissus in each. Sprinkle handfuls of fragrant dried pink peppercorns across the table, as well as bundles of cinnamon sticks wrapped in the same raffia or ribbon. Put tea lights or votive candles inside carved-out clementines. Add your special objects, and not only will the table be beautiful, the room “will smell like Paradise.” Instead of china, try a place setting of two transparent glass plates with small cedar or pine needles in between the layers to add a one-of-a-kind collage effect.
In general, Masson believes that, especially on the holidays, hosts and hostesses needn’t be shackled with the same old pattern. “Whenever there is a fashion/fad or tendency, people fall into a routine. Do you need to eat turkey for Thanksgiving or ham for Christmas every year? Why not try quail, pheasant, squab or roast beef with Yorkshire pudding?”

Speaking of not being in lockstep, while round tables are the norm, Masson prefers long, narrow ones – no shouting across the centerpiece (which should always be low to the table), and more opportunities to speak with more guests rather than the ones to your immediate right and left only. A long table also is optimum for what Masson calls chemin du table, a passageway where the unified elements of the tablescape flow – assisting conversation, good cheer and warmth.

“Everything is possible, as long as you keep it simple and are true to yourself,” Masson says.
Mary Alice Kellogg is a New York-based writer and editor who specializes in travel, spas, fashion and lifestyle reporting.
Photo credit: Image 1 by Sari Goodfriend.
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