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Panache reaches the most affluent men and women in the U.S. and overseas, with an audience of over 350,000 unique users.
We serve an A-list of diplomats, business leaders, financiers, socialites, collectors, philanthropists, and top professionals in the worlds of art, sports, fashion, media, entertainment, hospitality, food & wine, health and beauty. Most of our readers own homes valued at $5 million or more, and have an average household
income greater than $1 million. |
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Gender
|
|
|
Premium
Buys |
|
|
Female |
57%
|
|
Jewelry
|
93% |
|
Male |
43%
|
|
Computers |
90% |
|
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|
Home
furnishings |
82% |
|
Marital Status |
|
|
Luxury
cars |
81% |
|
Married |
92%
|
|
Accessories |
75% |
|
Single |
8% |
|
Electronics
|
72% |
|
|
|
|
Designer
clothing |
65% |
|
Age |
|
|
Beauty
products |
63% |
|
Average age |
55
|
|
Timepiece
collectors |
15% |
|
35+ |
95% |
|
Aircraft,
yachts & boats |
6% |
|
white
text |
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white
t |
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Household
Income |
|
|
Influence
& Leadership |
|
|
Average
HHI |
$1.1M
|
|
Charitable
boards |
67% |
|
$500,000+ |
84% |
|
Corporate
boards |
42% |
|
$1,000,000+ |
27%
|
|
Political
campaigning |
25% |
|
|
|
|
Ran
for office |
3% |
|
Education |
|
|
|
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|
College
graduates |
85%
|
|
Culture,
Arts & Antiques |
|
|
|
|
|
Cultural
events |
85% |
|
Occupation |
|
|
Concerts |
71% |
|
Top
management |
68% |
|
Art
exhibitions |
44% |
|
Self employed |
46% |
|
Antiques
shows |
43% |
|
Professional |
24% |
|
Opera/ballet/dance |
32% |
|
|
|
|
Theater |
26% |
|
Sports
& Recreation |
|
|
|
|
|
Golf/country club |
55% |
|
Cooking
& Fine Dining |
|
|
Private
beach club |
37% |
|
Restaurant
avg. dinner bill |
$176 |
|
Tennis |
24% |
|
Restaurant
avg. lunch bill |
$154 |
|
Skiing |
16% |
|
Gourmet
cooking |
58% |
|
Boating |
6% |
|
Eat
out over 3 times a week |
57% |
|
white
text |
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|
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|
Real
Estate |
|
|
Spirits |
|
|
Average
home value |
$3.7M |
|
Wine |
85% |
|
Own
at least one home |
100% |
|
Champagne |
83% |
|
Own
a second home |
57% |
|
Imported
beer |
76% |
|
Own/lease
commercial space |
39% |
|
Vodka |
69% |
|
|
|
|
Domestic
beer |
66% |
|
Wealth
Management |
|
|
Scotch |
65% |
|
Have
insurance |
100% |
|
Gin |
47% |
|
Use
private banking |
93% |
|
Rum |
33% |
|
Own
brokerage accounts |
87% |
|
Cognac |
31% |
|
Use
financial/estate planners |
64% |
|
Cordials |
19% |
|
Own
hedge funds |
28% |
|
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|
Frequent
Travel |
|
|
|
|
|
For
pleasure |
96% |
|
|
|
|
For
business |
35% |
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