Calendars
All Locations -------------------- Asia-Pacific Canada Europe LatAm & Caribbean Middle East & Africa U.S.
Panache reaches the most affluent men and women in the U.S. and overseas, with an audience of over 350,000 unique users.
We serve an A-list of diplomats, business leaders, financiers, socialites, collectors, philanthropists, and top professionals in the worlds of art, sports, fashion, media, entertainment, hospitality, food & wine, health and beauty. Most of our readers own homes valued at $5 million or more, and have an average household
income greater than $1 million.
Gender
Premium
Buys
Female
57%
Jewelry
93%
Male
43%
Computers
90%
Home
furnishings
82%
Marital Status
Luxury
cars
81%
Married
92%
Accessories
75%
Single
8%
Electronics
72%
Designer
clothing
65%
Age
Beauty
products
63%
Average age
55
Timepiece
collectors
15%
35+
95%
Aircraft,
yachts & boats
6%
white
text
white
t
Household
Income
Influence
& Leadership
Average
HHI
$1.1M
Charitable
boards
67%
$500,000+
84%
Corporate
boards
42%
$1,000,000+
27%
Political
campaigning
25%
Ran
for office
3%
Education
College
graduates
85%
Culture,
Arts & Antiques
Cultural
events
85%
Occupation
Concerts
71%
Top
management
68%
Art
exhibitions
44%
Self employed
46%
Antiques
shows
43%
Professional
24%
Opera/ballet/dance
32%
Theater
26%
Sports
& Recreation
Golf/country club
55%
Cooking
& Fine Dining
Private
beach club
37%
Restaurant
avg. dinner bill
$176
Tennis
24%
Restaurant
avg. lunch bill
$154
Skiing
16%
Gourmet
cooking
58%
Boating
6%
Eat
out over 3 times a week
57%
white
text
Real
Estate
Spirits
Average
home value
$3.7M
Wine
85%
Own
at least one home
100%
Champagne
83%
Own
a second home
57%
Imported
beer
76%
Own/lease
commercial space
39%
Vodka
69%
Domestic
beer
66%
Wealth
Management
Scotch
65%
Have
insurance
100%
Gin
47%
Use
private banking
93%
Rum
33%
Own
brokerage accounts
87%
Cognac
31%
Use
financial/estate planners
64%
Cordials
19%
Own
hedge funds
28%
Frequent
Travel
For
pleasure
96%
For
business
35%