| |
    |
|
      |
| 4-Color |
|
Open |
|
3x |
|
6x |
|
10x |
Full
page |
|
$
5,000 |
|
4,650 |
|
4,250 |
|
4,050
|
Full
page spread |
|
$
9,000 |
|
8,350 |
|
7,650 |
|
7,300 |
|
| Back-of-the-Book |
|
|
|
|
|
|
|
|
1/2
Page |
|
$
3,000 |
|
2,790
|
|
2,550 |
|
2,430 |
1/4
Page |
|
$ 1,500 |
|
1,395 |
|
1,275 |
|
1,215 |
|
| Premium
Positions |
Cover
2 spread |
|
$
11,150 |
|
10,375 |
|
9,475 |
|
9,025 |
Cover
2 |
|
$
6,250 |
|
5,825 |
|
5,325 |
|
5,075 |
Cover
3 spread |
|
$
10,950 |
|
10,200 |
|
9,300 |
|
8,875
|
Cover
3 |
|
$
6,050 |
|
5,625 |
|
5,150 |
|
4,900 |
Cover
4 |
|
$
7,100 |
|
6,600 |
|
6,025 |
|
5,750 |
All
rates are net and do not include production charges. Guaranteed
and special position add 25%. Non-profits 10% off.
Publisher's
Policies
Publisher's policies supersede the terms included in any
and all agency- or client-generated insertion orders.
Payment
Terms
Advertisers and their agencies are jointly responsible for
payment of all insertion orders and will be billed at the
1x rate unless a contract specifies a higher frequency.
Advertisers who do not fulfill their frequency contracts
will incur a short rate, which will be billed at the end
of the advertiser's contract. Payment must be received within
30 days of invoice date or finance charges of 1.5% per month
will be incurred. Accounts more than 60 days delinquent
are prohibited from advertising in the magazine until payment
is received.
Rate
Protection
Rates for advertisers under contract are protected through
the end of the contract.
Closing
Deadlines
Insertion orders must arrive by the reservation date on
the rate card for advertising to be published for that issue.
Oral confirmations are not acceptable. Previous ads will
be repeated if new artwork is not received by the materials
closing date on the rate card.
Agency
Commissions
All rates are net. The publisher will not be responsible
for payment of any agency commissions.
Indemnification/Liability
Publisher reserves the right to refuse copy deemed inappropriate
to its policies and standards. Advertisers and agencies
assume liability of all content of advertisements and for
any claims arising thereof against the publisher. Advertisers
and their agencies agree to indemnify and protect the publication
and association from any claim or action based on content
of advertisements published. Publisher reserves the right
to hold the advertiser and/or its agency jointly and severally
liable in the event of non-payment.
Cancellations
Cancellations or changes to insertion orders must be received
in writing by the reservation date. Cancellations or changes
made after that date will be billed in full.
Returns
Advertising materials will be held for one year and then
destroyed unless otherwise requested in writing.
|
|
|
