The Rich and Influential Are Market Multipliers
When your Panache magazine advertisement reaches the rich and influential, your message goes further. The rich and influential are twice as likely to be sought out for their opinions and twice as likely to make recommendations about a host of products and services.

The Rich and Influential Are Market Trendsetters
Your Panache magazine advertising campaign targets the rich and influential, reaching the early adopters. The rich and influential outpace the general public for acceptance of new ideas and technologies and they are the first group to investigate new products and services.

The Rich and Influential Are Discriminating Shoppers
The rich and influential are a discriminating group of consumers who speak their minds directly to Panache magazine advertisers and to their extensive personal networks.

Selling Luxury Means Selling a Feeling
Luxury marketing is all about selling a feeling. Panache magazine enables advertisers to position their products and services as essential tools for the rich and influential to pursue their passions.

Demographic Shifts Drive Expansion in Luxury Market
Today, the baby-boom generation falls within the ages of 39 to 58 years old. As a result, the majority of boomers are either already in the 'empty-nesting' phase of their life or shortly will enter that stage. Empty-nesting consumers are at their peak in earnings and no longer have to stretch their budget to meet the demands of growing children, having discretionary money to spend on personal luxuries. As a result, the prospects are particularly bright for Panache magazine advertisers of luxury properties, automobiles, yachts, private aircraft, home furnishings, fashion, jewelry, and beauty products, as well as for luxury services, including wealth management, travel, resorts and spas, cosmetic and beauty treatments, and home improvement.