Panache Privee
Gala Opening of the Broad Contemporary Art Museum
Broad Contemporary Art Museum, east façade, installation of Urban Light, Chris Burden, palm garden, Robert Irwin. January 2008
Broad Contemporary Art Museum, east façade, installation of  Urban Light, Chris Burden, palm garden, Robert Irwin. January 2008.

On February 9, The BCAM Gala at the Los Angeles Contemporary Museum of Art (LACMA) celebrated the opening of the Renzo Piano designed, three-story, Broad Contemporary Art Museum (BCAM). Located in the center of LACMA's campus, near the corner of Fairfax and Wilshire Blvd, BCAM provides Los Angeles with 60,000 sq. ft. of contemporary art exhibition space thanks to a $60 million donation from Eli and Edythe Broad.

At this invitation only, black tie Gala, guests were escorted into a 22,000 square foot “super structure,” built exclusively for the special night. The inside of the venue was cloaked from ceiling to floor in walls of white faux ultra-suede, highlighting the centerpiece of the room – 12 light installations formed by giant cubes, also constructed of white faux ultra-suede that featured cutting-edge iTile technology. The tables featured floral centerpieces of geometric Zen gardens. Guests were presented with a surprise performance act by up-and-coming musician William Joseph, who descended from the ceiling on a floating stage, performing Led Zeppelin's “Kashmir,” in addition to a special performance by Grammy and Academy award-winning artist Lionel Richie. The center floor illuminated in pulsing red plexi, leading guests to the BCAM building after the dramatic entertainment reveal with one entire wall of the super structure collapsing to reveal the highly-anticipated BCAM building.

In addition to this spectacular display, guests were also treated to a three-course dinner prepared by Wolfgang Puck, accompanied by Newton Vineyard wines. The menu was carefully selected for this memorable occasion, starting with a trio of Wolfgang Puck Signature Salads, followed by a main course of Roasted Waygu Chateau Briand with Short Rib-Spinach Spaetzle Hash, Broccolini, Crispy Vidalia Onions, and Roasted Sweet Pepper-Tomato Fondue. All was followed by a special dessert created by Wolfgang Puck in honor of the Opening of BCAM.

Undoubtedly the highlight of the evening, the unveiling of the initial installation included some 200 works from renowned post-war artists such as John Baldessari, Richard Serra, Jeff Koons, Andy Warhol, Jasper Johns, Robert Rauschenberg, Ed Ruscha, Cy Twombly, Ellsworth Kelly, Cindy Sherman and Roy Lichtenstein.

Guests included: Tom Cruise, Katie Holmes, Dustin Hoffman, Nicole Richie, Joel Madden, Owen Wilson, Christina Aguilera, Edward Norton, Rita Wilson, Steve Martin, Lionel Richie, Dennis Hopper, Anjelica Huston, James Spader, Tom Ford, David Byrne, Prince Andrew, James Franco, Michael York, Eli Broad, Frank Gehry, Richard Meier,  John Baldessari, Mike Kelley, Eric Fischl, Damien Hirst, Ellsworth Kelly, Cindy Sherman, Jeff Koons, Ed Ruscha, Richard Serra, Barbara Kruger, among others.

Eli and Edythe Broad, Renzo Piano, and Michael Govan, director of LACMA
Eli and Edythe Broad, Renzo Piano, and Michael Govan, director of LACMA.

Michael Govan and Katherine Ross
Michael Govan and Katherine Ross.

Tom Cruise and Katie Holmes
Tom Cruise and Katie Holmes.

Maria Shriver
Maria Shriver.

Dustin Hoffman and Lisa Gottsegen
Dustin Hoffman and Lisa Gottsegen.

Takashi Murakami
Takashi Murakami.

Tom Ford
Tom Ford.

Susan Crow and Tony Bennett
Susan Crow and Tony Bennett.

Steve Tisch and Alia Varsano
Steve Tisch and Alia Varsano.

Rita Wilson
Rita Wilson.

Petra Nemcova
Petra Nemcova.

Robert Graham and Angelica Huston
Robert Graham and Angelica Huston.

Patricia McCallum and Michael York
Patricia McCallum and Michael York.

Lauren Hutton, Dennis Hopper, and Victoria Duffy
Lauren Hutton, Dennis Hopper, and Victoria Duffy.

Photos: Image 1: ©2008 Museum Associaties/LACMA. All others: Howard Pasamanick

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