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Panache reaches the most affluent men and women in the U.S. and overseas, with an audience of over 350,000 unique users.

We serve an A-list of diplomats, business leaders, financiers, socialites, collectors, philanthropists, and top professionals in the worlds of art, sports, fashion, media, entertainment, hospitality, food & wine, health and beauty. Most of our readers own homes valued at $5 million or more, and have an average household income greater than $1 million.
Gender
Premium Buys
 
Female
57%
Jewelry
93%
  
Male
43%
Computers
90%
  
Home furnishings
82%
  
Marital Status
Luxury cars
81%
  
Married
92%
Accessories
75%
  
Single
8%
Electronics
72%
  
Designer clothing
65%
  
Age
Beauty products
63%
  
Average age
55
Timepiece collectors
15%
  
35+
95%
Aircraft, yachts & boats
6%
  
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Household Income
Influence & Leadership
 
Average HHI
$1.1M
Charitable boards
67%
  
$500,000+
84%
Corporate boards
42%
  
$1,000,000+
27%
Political campaigning
25%
  
Ran for office
3%
  
Education
 
College graduates
85%
Culture, Arts & Antiques
 
Cultural events
85%
  
Occupation
Concerts
71%
  
Top management
68%
Art exhibitions
44%
  
Self employed
46%
Antiques shows
43%
  
Professional
24%
Opera/ballet/dance
32%
  
Theater
26%
  
Sports & Recreation
 
Golf/country club
55%
Cooking & Fine Dining
 
Private beach club
37%
Restaurant avg. dinner bill
$176
  
Tennis
24%
Restaurant avg. lunch bill
$154
  
Skiing
16%
Gourmet cooking
58%
  
Boating
6%
Eat out over 3 times a week
57%
  
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Real Estate
Spirits
 
Average home value
$3.7M
Wine
85%
  
Own at least one home
100%
Champagne
83%
  
Own a second home
57%
Imported beer
76%
  
Own/lease commercial space
39%
Vodka
69%
  
Domestic beer
66%
  
Wealth Management
Scotch
65%
  
Have insurance
100%
Gin
47%
  
Use private banking
93%
Rum
33%
  
Own brokerage accounts
87%
Cognac
31%
  
Use financial/estate planners
64%
Cordials
19%
  
Own hedge funds
28%
 
Frequent Travel
 
For pleasure
96%
  
For business
35%
  
People & Parties>>MORE EVENTS 
JUL 23, 2010
NYSCF Hamptons Event
JUL 19, 2010
ABT San Marino Benefit
JUL 17, 2010
Bay Street Theatre Gala
JUL 16, 2010
Help for Orphans Cocktail
JUL 15, 2010
Frick Collection Garden Party
JUL 13, 2010
Opening of Matisse at MoMA
JUL 13, 2010
OFALS Cocktail
JUL 10, 2010
Parrish Museum Gala